(A' Design Award winner) This project aimed to create a comprehensive college-focused app that streamlines students' academic journey by consolidating essential features like schedule, blackboard, online library and more into an intuitive and user-friendly interface.
As the Key UX Designer, I revamped a college-focused app for iOS, macOS, and watchOS, boosting user engagement, retention, and satisfaction through user research, seamless design, and testing iterations.
The bounce rate decreased by 17%, suggesting that the new design better captured users' attention and encouraged them to explore the app further.
Users were able to complete tasks more efficiently, with an increase in the task completion rate of 22%.
As measured through surveys or ratings, user satisfaction scores improved by 35%.
My role:
User interviews
Personas creation
Information architecture
UX/UI
Usability testing
A/B testing
Expert reviews
Analytics review
